This is a very controversial topic i shall say. How could hip hop be dead when we hear endless records come out by artist such as lil wayne, drake, rick ross, just to name a few? Well this campaign slogan was to promote the fact that there are no true lyricists, hip hop has become mindless and have no value or originality anymore. Its something i could get down with after hearing artists such as soulja boy and waka flaka flame, who both by the way have no intelligence what so ever. Its like every song is about Shaking booty, droping it to the floor, making it rain, how much ice is on my neck etc etc. all of which mean nothing and gets really boring. Most fans grow tired of the same thing being projected in these songs. But dont worry rappers like Nas, Jayz, and Kanye west are here to save the day, pumping life back in to the once deceased hip hop.